off-page seo

What is Off-Page SEO

Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.

Think of it like this:

Your website = on-page SEO

Another site or platform = off-page SEO 

Off-page SEO can be broadly classified into Link building and non-link related.

WHY IT MATTERS

The relevance, trustworthiness, and authority that effective off-page SEO creates for a website plays a major role in a page’s ability to rank.

BUILDING BACKLINKS

Link building should be the backbone of any off-page SEO strategy. Backlinks are indications of the linked-to content’s quality, so a site with many high-value backlinks will usually rank better than an otherwise equal site with fewer backlinks. Also, for link building, Quality always trumps Quantity. Two high-quality backlinks are better than five low-quality ones.

NON-LINK RELATED OFF PAGE SEO

  • Social media marketing
  • Guest blogging and Podcast
  • Linked and unlinked brand mentions
  • Influencer marketing
  • Content Marketing
  • Events
  • Local SEO like Google My Business

Off-page SEO relies on human behavior; that people only reference and share content they like. Like offline businesses rely on word of mouth, Off-page SEO has the same effect. 

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