Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.
Think of it like this:
Your website = on-page SEO
Another site or platform = off-page SEO
Off-page SEO can be broadly classified into Link building and non-link related.
WHY IT MATTERS
The relevance, trustworthiness, and authority that effective off-page SEO creates for a website play a major role in a page’s ability to rank.
Link building should be the backbone of any off-page SEO strategy. Backlinks are indications of the linked-to content’s quality, so a site with many high-value backlinks will usually rank better than an otherwise equal site with fewer backlinks. Also, for link building, Quality always trumps Quantity. Two high-quality backlinks are better than five low-quality ones.
NON-LINK RELATED OFF PAGE SEO
- Social media marketing
- Guest blogging and Podcast
- Linked and unlinked brand mentions
- Influencer marketing
- Content Marketing
- Local SEO like Google My Business
Off-page SEO relies on human behavior; that people only reference and share content they like. Like offline businesses rely on word of mouth, Off-page SEO has the same effect.