Search engine optimization is a long-term investment for any business and can be quite expensive. Due to this, small business owners have resorted to focusing on using paid advertising to increase traffic. But there are SEO services that are quite affordable and are good starts into a full optimization process. Here are some of them:
Website SEO audit:
If you can’t afford a full-blown optimization process, you can pay an SEO expert to audit your website. This audit can contain an analysis of your web pages and how they are performing. You can then proceed to optimize your website with your in-house team. I wrote an article on optimizing your website for search engines. You can use it as a guide.
For a very affordable price, an SEO expert can carry out in-depth research on keywords that are relevant to your brand. If you have a list of users’ most common searches, you can tailor your content to provide answers to their search queries. Doing this would naturally help with your ranking on search engine result pages.
It is the process of optimizing the content of your web pages with relevant keywords. Your headings, subheadings, URLs, and meta descriptions should contain the right percentage of keywords in them. Optimizing every page’s content and post on your website will definitely improve your site’s SEO health.
Web crawlers rank websites that load fast higher than the sites that take a while to load. Who would blame them? Users are hit by a lot of information when they search online. Immediately after a site takes more than 10 seconds, they hit the back button and move on to the next link. Optimizing the overall speed of your website is an affordable SEO service recommended for every small business.
Responsive web design:
A larger percentage of Google searches happen on mobile phones. If your website is not optimized for mobile screens, web crawlers will most likely not rank it. Test your website on different screen sizes and resolutions. You can have an expert redesign your website and make it responsive on multiple screens.
Affordable or Cheap SEO services
Affordable SEO services are quite different from cheap ones. First of all, SEO is not cheap. Cheap SEO agencies are either inexperienced or point-blank deceptive. They have a high chance of hurting your rankings more than before. Affordability is a priority for every small business owner. So, I will advise allocating a portion of your budget every month or quarter to search engine optimization. Every month or quarter, you invest in one SEO service and knock that off the list. SEO is a long-term investment, and you will always need it irrespective of your business size.
Do you need affordable SEO services for your small business?
Tecnoidinc offers the services listed and more. With a high result rate, we have what you need to launch your search engine optimization journey. Learn more about our services and get in touch.